E-marketplace instead of cold
calls, January 2002 issue of
American Machinist,
page 70
Doug Hradek, OEM sales manager at Tring Corporation,
Orrville, Ohio, isn't much as he once making cold-call visits to
the 35-person fabrication and machine shop he uses First Index,
a business-to-business e-market-place for industrial components.
First Index lets buyers reduce procurement costs quickly
finding the right suppliers for their needs. In turn, the
service helps suppliers find profitable work while cutting sales
and marketing costs. First Index’s database covers machining,
casting, forging, sheetmetal, medium and heavy fabrication
plastic molding, and electronics.
Initially, Hradek was skeptical of First Index. "I didn’t
believe it could do what said it would do, but after making
contact on some of the first RFQs it provided, I was amazed by
the responses I received.
First Index ha 7,000 active buyers, date, posting work and
more than 2,000 new
RFQs and RFIs each month. "It's a numbers game," says First
Index U.S. President Bill Burke, "and we're generating the
numbers needed for shops to be successful.
Now when Hradek travels, it's to visit with the buyers he's
made contact with First Index's services. "We've added 24 new
customers through First Index", he says, "and the amount of
money service doesn't come close to what I spend on hotels, gas,
entertainment and long-distance calls. I can't even calculate
the savings."